The Psychotherapist's Guide To
Online Marketing for Private Practice
A simple do-it-yourself model
By Azzia Zur, B.A. & Ofer Zur, Ph.D
Promote your psychotherapy private practice online
The Zur Institute's Guide to Online Marketing is a comprehensive guide to the wide world of online marketing for psychotherapists, counselors, social workers, coaches, and other mental health practitioners who want to promote their practices. Designed for the do-it-yourself therapist in private practice, the entrepreneur or small business owner (director of a clinic, nonprofit, or other therapeutic organization), this guide details blogging, social media, digital ethics, websites, and much more – all targeted for mental health professionals. In addition to skills you can use immediately to grow your practice, nonprofit, or business, we also provide resources if you desire further assistance along your path.
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The Psychotherapist's Guide To Online Marketing for Private Practice Table of Contents:
Overview
Website Contents
Tab Name
Homepage
About
Services
Events
Publications
Resources
Contact
Constructing a Website
Multimedia
Audio
Video
Recording Video
Uploading Your Video
Additional Website Tips
Social Media
Facebook
Twitter
LinkedIn
YouTube
Summary
What to Post on Social Media
Further Tips
Blogging
E-Blasts
Digital Ethics
The Issues
Culture
What to Do
Additional Resources
Search Engine Optimization (SEO)
Tracking Your Progress
Tracking Software
Weekly Reports
Reviews of Your Business
Google Alerts
Therapist Directories
Resources
Conclusion
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