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The Psychotherapist's Guide To
Online Marketing for Private Practice

A simple do-it-yourself model
Revised 2015

 
By Ofer Zur, Ph.D. and Azzia Walker, B.A.

Promote your psychotherapy private practice online

Target Your Audience with Online Marketing

 

The Zur Institute's Guide to Online Marketing is a comprehensive guide to the wide world of online marketing for psychotherapists, counselors, social workers, coaches, and other mental health practitioners who want to promote their practices. Designed for the do-it-yourself therapist in private practice, the entrepreneur or small business owner (director of a clinic, nonprofit, or other therapeutic organization), this guide details blogging, social media, digital ethics, websites, and much more – all targeted for mental health professionals. In addition to skills you can use immediately to grow your practice, nonprofit, or business, we also provide resources if you desire further assistance along your path.

 

 

Psychotherapist's Guide to Online Marketing for Private Practice (PDF)     $49.00        

Psychotherapist's Guide to Online Marketing for Private Practice (PDF) &                     
Private Practice Handbook (PDF)     $129.00
Each of these products arrives as an e-book/instant download

Practice Essentials III:

  • Psychotherapist's Guide to Online Marketing for Private Practice (.pdf) Review
  • Complete Private Practice Handbook (.pdf) Review
  • 60 Essential Clinical Forms (Word .doc)

Solo Practitioner: $199.00
Small Practice (2-4 Clinicians using forms): $249.00
Small Group (5-10 Clinicians using forms): $399.00

      

The Psychotherapist's Guide To Online Marketing for Private Practice Table of Contents:

Introduction

Website

    Picking Your Domain Name
    Building Your Site
    What to include
    Self-Disclosure

Audio and Video

    What to record
    Options for recording

Social Media

    Facebook
    Twitter
    LinkedIn
    Google+
    YouTube
    How to use each medium
    What to Post
    Best practices
    Tracking success

Blogging

    What to write about
    Benefits for SEO

E-Blasts (Email Marketing)

    Lead collection
    What to include
    How often to send
    Best practices
    Examples

Everyday Emails

    Responding promptly
    Office policies
    Signature

Digital Ethics

    Confidentiality
    How to use social media ethically
    Protecting your practice

SEO

    Keywords
    Increasing traffic

Tracking Your Progress

    Giga Alerts
    Google Analytics

Therapist Directories

    Local
    National

Conclusion

Resources

    Relevent courses
    Articles

Glossary

    Websites
    Social media
    E-blasts

 

Psychotherapist's Guide to Online Marketing for Private Practice (PDF)     $49.00        

For those of you in private practice, see also
Private Practice Handbook
Clinical Forms
HIPAA Compliance Kit

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