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Online Marketing Help is Here!

Learn how to market your private practice successfully

Clinical Update
By Zur Institute

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Online Marketing

Why online marketing?
Quite simply, online is where your customers and clients can be found. In order to be successful in the 21st century, psychotherapists, MFTs, counselors and social workers must have a basic website and conduct some online marketing.

Why do I need a website?
Potential clients will look for your website when they search for a therapist and/or after they got a referral and want to check you out.

Is online marketing necessary?
Many psychotherapists completed their training prepared to work with clients, but are woefully unprepared for the business aspects of a private psychotherapy practice. These days, much marketing occurs online - where audiences congregate freely, often all day long. Mailing hardcopy brochures to street addresses is labor and money-intensive; putting up a Facebook page and offering engaging educational content to your readers costs nothing, if you do it yourself.

Where can I learn how to do it?
For those of you in limbo between seeing the value of online marketing and not quite being able to execute a full online marketing plan, help is available. Azzia Walker, B.A. and Dr. Ofer Zur have teamed up to provide a 60-page, highly accessible e-book (the above link to the guide is to a pdf download) for psychotherapists, social workers, and other mental health practitioners in private practice.

What is online marketing?
Online Marketing includes a website as well as Facebook, Twitter, LinkedIn, blogging, e-blasts, and search engine optimization.

What goes on the website?
Homepage, About, Services, Publications, Resources, Contact. This is a basic list. If you hold workshops or other events, you'll want an Events page. If you offer extensive products or services, many more pages may be required.

What's in the e-book?
Everything you need to know to run your own online marketing campaign. Social media information, such as what to post, how often to post it, and how to grow membership. E-blast information, such as giving people reasons to stay on your list and share your content with friends. A step-by-step guide for creating your own website on simple drag-and-drop software - and resources for those of you who wish to outsource this work. Discussion of digital ethics. And much, much more.

Recent Free Webinar... Fee-for-service Private Practice Outside Managed Care (Transcript)


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