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Develop Your Dream Private Practice

Clinical Update
By Zur Institute

View a complete list of Clinical Updates.

Whether you're new in private practice or a seasoned veteran, every psychotherapy business has room for improvement, especially in this economy. To keep our resources fresh for use, this year we've just completely re-done our Private Practice Handbook for Psychotherapists. As you probably know, a couple of weeks ago we have published the first edition of its accompanying book: Psychotherapists' Guide to Online Marketing.

Full listing of private practice resources, books and e-books.


Most aspects of private practice management are not discussed in graduate school. Topics we cover in our revised Private Practice Handbook to fill in the gaps include:

    Private Practice Handbook
  • Business Management
    • Tax Deductible items
    • Managing the home office
    • Professional will
    • Much more
  • Practicing Outside Managed Care
    • How to tell clients about the hazards of managed care
    • Explaining to clients how mangled care may compromise their privacy and future health or life insurance
  • Marketing - Traditional
    • Re-structure your relationships to money and fees
    • How to market to your own community
    • On being an expert-educator
  • Online Marketing
    • Creating a website
    • Social Networking marketing
    • Blogging
  • Ethical-Legal-Management - Essential practice issues:
    • Responding to subpoenas
    • Professional wills
    • Termination
    • Burnout
    • TeleMental Health
    • Much more


In addition to our 140+ online courses, free articles, and workshops, the Zur Institute offers several publications that can be of use to those of you in private practice:

For those of you interested in the new LPCC (Licensed Professional Clinical Counselor) license: We now have multiple Pre-Licensing Saving Packages that include courses required for this license.




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Ofer Zur, Ph.D., Director

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