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Zur Institute, in collaboration with Dana Ackley, Ph.D., president of EQ Leader, Inc, is pleased to provide the following series:
Introduction to Workplace Coaching &#8211; From Therapist to Coach: Broaden Your Skill Set/Create Options
<figure id="attachment_198399" aria-describedby="caption-attachment-198399" style="width: 300px" class="wp-caption aligncenter"><img loading="lazy" class="wp-image-198399 size-medium" src="https://live-zur.pantheonsite.io/wp-content/uploads/2021-LWF-award-copy-300x251.png" alt="" width="300" height="251" srcset="https://zur-institute.sfo3.digitaloceanspaces.com/wp-content/uploads/2021-LWF-award-copy-300x251.png 300w, https://zur-institute.sfo3.digitaloceanspaces.com/wp-content/uploads/2021-LWF-award-copy-768x644.png 768w, https://zur-institute.sfo3.digitaloceanspaces.com/wp-content/uploads/2021-LWF-award-copy-600x503.png 600w, https://zur-institute.sfo3.digitaloceanspaces.com/wp-content/uploads/2021-LWF-award-copy.png 940w" sizes="(max-width: 300px) 100vw, 300px" /><figcaption id="caption-attachment-198399" class="wp-caption-text">Dana is the recipient of the 2021 LWF leadership award, given by APA’s Society of Consulting Psychologists in recognition of his lifetime efforts assisting practitioners making the transition into the field of coaching and consulting.</figcaption></figure>
Many therapists become coaches in the workplace, either full time or in addition to their clinical work. What makes it appealing?
<ul>
<li>It’s a new and rewarding way to help people</li>
<li>It multiplies the good you do: as a coach, you help your clients, and, by extension, everyone with whom your clients work</li>
<li>With some adaptations, it allows you to use skills you already have</li>
<li>It allows for a dramatic increase in income</li>
<li>It provides an opportunity to structure helping relationships on your terms</li>
<li>It frees one from constraints of contemporary practice</li>
<li>It offers relief from the administrative hassles of HIPAA and insurance</li>
</ul>
Our Spring Series, Introduction to Workplace Coaching, is an easy way to get started. We have created a sequence of virtual sessions designed to provide an in-depth understanding of what is required to set up a successful coaching practice, either full time or as an addition to your current clinical practice. We will show you just what steps you will need to take to get on your way.
These sessions will be interactive with ample time to have your questions answered.
This series is a follow-up to an introductory session: Is Coaching for You. If you were unable to attend that session, you can learn more about it and purchase the recording <a href="https://www.zurinstitute.com/online/is-coaching-for-you/" target="_blank" rel="noopener">here</a>
Can’t attend every virtual session live? Don’t worry. A recording of each course will be provided for all who register.
All sessions will be offered 2:30 – 4:30 Pacific Time/5:30 – 7:30 Eastern Time.
If you’re intrigued by the idea of adding coaching to your practice, whether to revitalize your practice by doing something new, to increase your income, or to take a break from the constraints of managed care, we’d love to have you join us!
PLEASE NOTE: Virtually all organizations that set guidelines for CE courses explicitly state trainings related to personal growth or business applications do not qualify for CE credit. Hence no CE certificates will be provided.
Session One (May 5th): The Nature of Successful Coaching Relationships
This training offers a deep dive into the similarities and differences between therapy relationships and coaching relationships. Learn more about how what you already know will help you be a successful coach.
Then learn about necessary adaptations of those skills because of the difference in context. For example, we will deal with issues of confidentiality, boundaries, session content, the coaching relationship, selected coaching tools, and how to structure coaching engagements.
Each of these topics will be covered thoroughly. Through adapting skills to this different context the “I don’t fit” concern can be avoided.
Session Two (May 19th): Principles of a Comprehensive Coaching Program
As with therapy, the goal of coaching is to create sustainable change. That’s what coaches get paid for. Fortunately, psychological science has established principles every coaching program needs in order to create meaningful change. Dr. Ackley will provide the ten principles needed in order to build an approach that not only works, but will get you hired for additional engagements.
Building upon those ten principles, he will walk you through the four components of a successful workplace-based program – introductory workshop, client assessment, development planning, and coaching. Each step is designed to create a fully informed, trusting, and impactful coaching relationship.
Session Three (June 2nd):  How to Build a Successful Coaching Practice
Having learned something about the nature of the coaching relationship, you may find yourself asking: “OK. Now I know that I can be a good coach. How do I build a coaching business?”
In this workshop, Dr. Ackley will take you through the Six Steps of Marketing. By the end, you will have the foundation for a custom-made plan for building your coaching practice. The Six Steps of Marketing is a time-tested process developed in his book Breaking Free of Managed Care (Guilford, 1997) and taught to thousands of therapists in his workshops. This process has also been successfully implemented by coaches seeking to build their businesses.
But there’s more. Your marketing efforts will create opportunities. Most workplace coaches contract with organizations, not with individuals. Therefore you need to know how to have face to face meetings that result in you getting contracts. It is a learnable skill. This workshop will get you started.
Session Four (June 16th): The Business Skills of Workplace Coaching
Once you have an agreement, you won’t want to look like an amateur. Most therapists have had little training and experience in building a business. You will need to develop certain business skills essential for a thriving coaching practice.
In this training, you will learn business-of-coaching skills including:
<ul>
<li>How to write a proposal that works</li>
<li>How to negotiate win-win contracts</li>
<li>How to invoice for your work without alienating clients</li>
<li>How to keep track of consulting time</li>
<li>Multiple modes for compensation</li>
<li>Pros and cons of using legal contracts</li>
</ul>
To learn more about this series, view the following interview with Dr. Ackley
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Introduction to Workplace Coaching

Introduction to Workplace Coaching – From Therapist to Coach: Broaden Your Skill Set/Create Options – 4 Sessions

3 CE credit Live Interactive Webinar July 29th 
9 am-12 pm Pacific Time/12-3 pm Eastern Time 
Presenter: Laurie Mintz, PhD 
Fee: $69.00
For those who register but are unable to attend, CE credits (though not Live) will be available by viewing the recording and completing the post-test and evaluation. <a href="https://www.zurinstitute.com/licensing-board-approvals/">Distance Learning</a> Board Approvals
Tokens may not be used with webinars.
This webinar satisfies requirements for live interactive CE credits for all professions.
A lack of interest in sex and difficulty orgasming with a partner are the two most prevalent concerns women bring to health-care providers. Additionally, evidence indicates that many women struggle with these concerns, yet only reveal this to clinicians upon being directly asked. Unfortunately, however, too few clinicians have any training in assessing or dealing with these common sexual concerns, even though empirically supported treatments for both exist. This webinar will help you understand the cultural reasons for the high prevalence of these sexual problems among women. You will also become well-versed in the myriad medical, individual, and relational causes underlying 
both concerns. Most importantly, evidence-based treatments for both diminished desire and orgasm issues will be presented. You will leave this webinar able to assess and intervene with these two common sexual concerns.
Target audience: This course is appropriate for all mental health professionals
Content level: Introductory/Intermediate

When Sex is a Chore and Non-Orgasmic

When Sex is a Chore and Non-Orgasmic: Treating Women’s Two Most Common Sexual Concerns

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2 CE credit Live Interactive Webinar Saturday June 18th, 2022 
9-11 am Pacific Time/12-2 pm Eastern Time 
Presenter: Irit Felsen, PhD 
Fee: $49
For those who register but are unable to attend, CE credits (though not Live) will be available by viewing the recording and completing the post-test and evaluation. 
Tokens may not be used with webinars.
This webinar satisfies requirements for live CE credits for all professions except psychologists licensed outside of California and New York.
NOTE TO PSYCHOLOGISTS: For psychologists licensed in California and New York, this webinar satisfies requirements for live, interactive Continuing Education. For psychologists not licensed in NY or CA, due to APA policies, Continuing Education certificates will be designated as home study.
This course addresses intergenerational trauma transmission.
The recent years have seen a tremendous number of traumatic events on a national and global scale. Wars and ethnic conflicts led to mass killings and have created the largest refugee migration since WWII, most recently exacerbated by the was in the Ukraine. The 
Covid-19 pandemic which swept over the globe, and unprecedented internal socio-political conflict within the United States, all call for a better understanding of the role of intergenerational transmission of trauma in the lives of individuals, families and the larger groups in society.
Many therapists do not recognize that individual distress, presented as psychological symptoms and relational problems, might be related to historical or cultural trauma. However, individuals are impacted by trauma suffered by parents or grandparents, and their struggles must be seen as embedded in the wider social context. The client’s multigenerational family dynamics and historical trauma need to be more directly addressed.
This intermediate level course will teach clinicians how to appropriately inquire about and recognize intergenerational transmission of trauma, understand the mechanisms of transmission, and comprehend treatment principles.
Target audience: This course is appropriate for all mental health professionals
Content level: Intermediate

Understanding Intergenerational Trauma Legacies

2 CE Credit Live Interactive Webinar Saturday, August 20th, 2022 
9-11am Pacific / 12:00-2:00pm Eastern 
Presenter: Nikki Goldman Stroh
Fee: $49.00
For those who register but are unable to attend, CE credits (though not Live) will be available by viewing the recording and completing the post-test and evaluation. <a href="https://www.zurinstitute.com/licensing-board-approvals/">Distance Learning</a> Board Approvals
Tokens may not be used with webinars.
2 CE credit hours. This webinar satisfies requirements for live CE credits for all professions except psychologists licensed outside of California and New York.
NOTE TO PSYCHOLOGISTS: For psychologists licensed in California and New York, this webinar satisfies requirements for live, interactive Continuing Education. For psychologists not licensed in NY or CA, due to APA policies, Continuing Education certificates will be designated as home study.
This webinar is designed for those practitioners already working with children and adolescents, who would like to expand their toolbox. Participants will learn about the fundamentals of art therapy and how to incorporate it into their work. The aim is for participants to familiarize themselves with various art therapy techniques and understand how/when their clients can utilize them.
The webinar contains three sections. The first section will focus on the fundamentals of art therapy, the second will explore various techniques and directives. Part three will consist of an experiential component.
Target audience: This course is appropriate for all mental health professionals
Content level: Introductory/Intermediate

Upcoming Webinars

Past Webinars